We present to you our BI, returning to the nature in 2015. Our BI consists of a circular logo depicting Demeter, the goddess of beauty and force of nature, and brand name logo around her describing THE FACE SHOP heritage.
Gather from the nature
THE FACE SHOP values the nature as it is. THE FACE SHOP's renewed emblem depicts a jar that sincerely embraces the vitality of nature based on the belief of self-existing force of nature.
Achieve beauty from the nature
The face at the middle of THE FACE SHOP's emblem represents our will to express the ultimate beauty of nature achieved through presenting mother nature as she is and realizing the vitality within
Oct- Won 1st prize on Customer Satisfaction of moisturizing cream from KMA
Mar- 2015 Selected as Korea's masterpiece brand in the first half of the year (Character mask)
Feb- Entry into Bahrain, Kyrgyzstan, Mauritius, and South Africa
Dec- Sales exceeded 600 billion won
Oct- Launched "The Therapy" line, first product from "R&D Innovation Center"
Sept- Established the "R&D Innovation Center" as a complex base for research and production
Apr- Signed an agreement to sponsor Global Village Love-Sharing Co.
Mar- Sold 4 million products of Seed line
Dec- Celebrated the 10th anniversary of THE FACE SHOP
Jul- Held "Global Top Girl" event to select Asian consumer models
Jun- More than 1,600 stores in 26 countries following the acquisition of "F&P," a Canadian body care company
Acquired THE FACE SHOP Singapore
Aug- Rated Grade 1 in the evaluation of franchise conducted by the Small and Medium Business Administration
Apr- Set up JV in China and Japan
Dec- CEO Suk Cha was selected by Asia Money as "Korea's Best CEO" in 2009 & 2010
Apr- Began CSR with HIMANGO Co.
Jan- M&A to LG Household & Healthcare
Expansion in China Received an award from KOTRA as "Korea's global products"
First Korean cosmetics company to appear on HSN, the largest Home Shopping Network in USA Entry into Mass Channel "Watsons" in Taiwan (400 stores)
Entry into Brunei, UAE
Oct- Advanced to the US in the form of The Face Shop brand shop (New York,Chicago, San Jose, LA)
Apr- Number of stores in overseas market exceeded 100, advanced to the Chinese market (Shanghai)
Dec- Ranked first in the cosmetic brand shop industry
Nov- Became famous as a global brand in the world cosmetic market through BUSINESS WEEK Magazine; advanced to Jordan, Malaysia, and Philippines in 2006
May- Accredited with the "Best Stand Award" of the Interior Award Category at the Dubai Hair Art Exhibition in May 2005 Accelerated advances into global markets - Australia, the USA, Canada, Japan, Thailand, and the Dominican Republic Established a corporate laboratory Bestowed with the Prime Minister's Award at the Korea Distribution Grand Prize
Nov- Began overseas business by exporting products to HongKong/Taiwan/Singapore
Jun- Number of stores in Korea exceeded 100
Dec- Opened the first store of The Face Shop (Myeong-dong) Launched The Face Shop Korea and began The Face Shop franchise
Operates 3,000 stores in 35 countries around the world
Korea: 1,208 stores/Global: 1,792 stores (As of November 2015)
THE FACE SHOP's products begin from nature, delivering value.
Jeju Volcanic Clay
A rare natural porous ingredient formed 600,000 years ago when Mt. Halla errupted and petrified quickly. Helps sebum absorption and cares for pores inside out. Main Products: Jeju Volcanic Clay Line
Bamboo Extract from Damyang delivers moisture into the skin to help retain moisture and skin resilience while preventing the roughening of skin.
Pearl obtained from pristine natural environment of Korea gives radiant skin. Pearl is a natural jewel that represents health, long life, and wealth that has been a brightening ingredient for the rare beauty.
An ingredient originate from the Caucasus region, known as one of the three non-disease longevity villages, and recreated by Tibet monks’ fermentation technique into a fermented oil. Tibetan mushroom fermented oil helps kin to retain.
Tamanu Seed has been called God-sent sacred material by Polynesians and has been used as a soothing ingredient.It helps soothe sensitive skin with its excellent skin protection effect.
English Breakfast Tea
The herbal tea ingredient is obtained with great care by using a tea aging method. It moisturizes skin by providing abundant moisture to dry, tired skin. Main Products: The Fresh for Men Line
The king of all tropical fruits, mango greatly improves skin protection and elasticity. Seed contains significant amount of polyphenols, having over 48 times more of them than the flesh that help make a healthy, moist skin. Main Products: Mango Seed Line
An ingredient given as a ration of ancient Aztec warriors, chia seed holds 10 times more water than its own weight that forms a natural moisturizing barrier to create a clear, dewy moist skin. Main Products: Chia Seed Line