We present to you our BI, returning to the nature in 2015. Our BI consists of a circular logo depicting Demeter, the goddess of beauty and force of nature, and brand name logo around her describing THE FACE SHOP heritage.

Gather from the nature
THE FACE SHOP values the nature as it is. THE FACE SHOP's renewed emblem depicts a jar that sincerely embraces the vitality of nature based on the belief of self-existing force of nature.

Achieve beauty from the nature
The face at the middle of THE FACE SHOP's emblem represents our will to express the ultimate beauty of nature achieved through presenting mother nature as she is and realizing the vitality within

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Operates 3,000 stores in 35 countries around the world
Korea: 1,208 stores/Global: 1,792 stores (As of November 2015)

THE FACE SHOP's products begin from nature, delivering value.

Jeju Volcanic Clay
A rare natural porous ingredient formed 600,000 years ago when Mt. Halla errupted and petrified quickly. Helps sebum absorption and cares for pores inside out. Main Products: Jeju Volcanic Clay Line

Bamboo
Bamboo Extract from Damyang delivers moisture into the skin to help retain moisture and skin resilience while preventing the roughening of skin.

Pearl
Pearl obtained from pristine natural environment of Korea gives radiant skin. Pearl is a natural jewel that represents health, long life, and wealth that has been a brightening ingredient for the rare beauty.

Tibetan Mushroom
An ingredient originate from the Caucasus region, known as one of the three non-disease longevity villages, and recreated by Tibet monks’ fermentation technique into a fermented oil. Tibetan mushroom fermented oil helps kin to retain.

Tamanu Seed
Tamanu Seed has been called God-sent sacred material by Polynesians and has been used as a soothing ingredient.It helps soothe sensitive skin with its excellent skin protection effect.

English Breakfast Tea
The herbal tea ingredient is obtained with great care by using a tea aging method. It moisturizes skin by providing abundant moisture to dry, tired skin. Main Products: The Fresh for Men Line

Mango Seed
The king of all tropical fruits, mango greatly improves skin protection and elasticity. Seed contains significant amount of polyphenols, having over 48 times more of them than the flesh that help make a healthy, moist skin. Main Products: Mango Seed Line

Chia Seed
An ingredient given as a ration of ancient Aztec warriors, chia seed holds 10 times more water than its own weight that forms a natural moisturizing barrier to create a clear, dewy moist skin. Main Products: Chia Seed Line